Learn the Fundamentals of Music Marketing for the 2020s — in under 3 Hours.
This course will teach you the fundamental music marketing processes that drive the success of your music’s business.
Learn Music Marketing + Redefine the Business of Your Music
Fundamentals of Music Marketing + Mobile Technology for the Music Industry of the 2020s
This music marketing course will allow you to develop your own music marketing processes, while leveraging all the new mobile, media, and marketing technologies we will explore.
- Lifetime access to all videos and resources
- Learn with 4 hours of easy to follow videos
- 10+ downloads to use for your music’s business
- Purchase of the course will count as a credit for any future services
Price: $139.00
* Your investment in the course will be credited toward any future service.
This fundamental music marketing Online course contains all of the following content.
It’s not just videos you get. You also get downloads that you can use to improve the business of your music and apply what you learn.
1. Welcome to the MusicDrip music marketing course!
- Who is this course for?
2. How your world changes with these music marketing processes, solutions, and insights.
- What do you do when you start getting more fans?
- Digital Transformation: what this means and how it applies to the business of your music.
- Redefining your fan engagement experience — and the opportunity it gives independent music.
- Overview on attracting more potential fans.
- Overview on converting potential fans into actual fans.
- Overview on always engaging you actual fans.
- Overview of creating super fans.
- What to expect when you are done with this course? Independent or Getting Signed Dreams – All the Same!
3. The Emerging Music Industry
- What does the new music industry look like in the 2020s?
- Technology killed the old music industry. Technology is defining a new music industry.
- Have your music marketing processes evolved with music and marketing technology?
- Applying Music + Marketing technology, evolving fan engagement experiences, and new media opportunities.
- Live shows will rule. Live streaming video will redefine the modern concert.
- It’s a mobile-first world. Is the business of your music mobile-first?
- Leveraging technology to pave the path to a new music industry.
4. Real World Example: How to use a mobile app to make more money, your music + get more fans.
- The unique customer experience in the music industry. Know it. Leverage it!
- Putting everything in one place for your fans — and the for the business of your music.
- If your fans use your app, they cut out the middleman.
- To stream, or not to stream? Leveraging digital technologies the right way.
- How to sell your music, tickets, and merchandise with your custom mobile app.
- PUSH notifications vs SMS vs eMail — Redefining how you communicate with your fans.
- Bluetooth beacons built into our mobile apps.
- Using NFC stickers to increase fan engagement with direct access and messaging campaigns.
- A refresher on data, and how life is better with centralized business activity.
- Getting fans to use your app. It is all about them!
5. Conducting Your Music Marketing, Sales + Distribution Processes with New Technology
- The Power of a Defined Process
- Setting Sales + Marketing Goals — Defining Realistic Tasks
- Weekly, monthly, and Quarterly Meetings
- Managing Goals Worksheet Template
- Identify and target the tribes within all of your fans.
- User Persona Building Spreadsheet Template
- Assessing your solutions in relation to your music business goals.
- Creating and Managing Campaigns
- Music Marketing Campaign Planning Worksheet Template
- Using UTM parameters
- UTM Parameter Building Worksheet
- SEO for your music…these are the MUST-DOs!
- SEO Best Practices
- Social considerations for your music’s business.
- Social Media Influencer Campaign Overview
- Music Ads….are they worth it? Absolutely!
- Copywriting Paid Media Campaign Creation Template
- How to use a CRM for your music fans? What to do with your CRM data.
- Sending targeted emails.
- Email Marketing Best Practices + Tips
- How to engage fans with marketing automation.
- Analyzing the Data + Learning with Reports
6. Nurturing Ongoing Music Marketing Wins
- Make everything work for you, how you need it to work. It’s your workflow.
- The Buyers Journey, or we shall say the Music Fan Engagement Cycle?
- Do it for the fans first. Yes we mean the music, but do it for the fans first!
- Always be on! Learn by listening, asking, and watching.
- Fan Data + Respecting Fan Privacy.
The sooner you learn how — the faster you’ll change your music industry!
