Proximity Marketing Campaigns w/ Bluetooth Beacon Technology
Get your fans or your venue attendees to download your mobile app. Within your mobile app, we’ve installed some simple code, that allows their phones to receive messages, when they come within a few hundred feet of the bluetooth devices we’ve strategically installed at your club, venue, or location.
Once their phone is connected to the bluetooth proximity beacons, we can send them targeted messages, offers, pictures, videos, links, directions to the VIP afterparty…whatever! And best part of it, we can track their engagement. Not only are you gaining valuable insights to your audience, but you are also creating loyalty and engagement programs that provide you with limitless sales and communication opportunities.
Don’t Get in the Way! Show them Where to Go…
We use these to send notifications to smart phones that have your app installed. When they walk near a beacon, they get your message as a notification on their phone. Send specific messages to specific audiences, and track who does what.
Engage with Your Audience, Fans, and Customers in an Entirely New Way!
content courtesy of beaconstac.com
Proximity marketing beacons are vastly superior to legacy advertisement channels and competitor technologies. Companies are turning away from traditional forms of advertisement and are looking more favourably towards proximity marketing solutions, as a means of sending more relevant and contextual messages to a targeted audience.
Beacon marketing campaigns see high click-through rates, do not need apps to transmit notifications and have excellent ROI. With proximity beacons, marketers can also measure offline analytics. Bluetooth beacon marketing also allows marketers to establish a deeper connection with customers by retargeting them on Facebook and Google.
Bluetooth marketing solutions are being employed in diverse array of industries, ranging from retail to real estate to museums. The use-cases within each of these industries are numerous. Proximity marketing devices, such as beacons are being used to drive targeted promotions, loyalty programs, exhibit information, push phone numbers wayfinding, broadcast deals and request feedback.
Bluetooth marketing (beacons) is used in retail to attract more visitors to the store, engage with them in-store, up-sell products, improve customer engagement and boost sales. Bluetooth beacons are leveraged in real estate to capture more leads, delight them in-property and close more deals.
Proximity is about reaching out to customers based on their closeness to physical objects, such as retail store entrances, a house on sale (real estate) or a newly launched car in a dealership. Proximity marketing involves communicating with customers at the right time, the right place and with the right message, making marketing campaigns highly relevant, personalized and contextual. Beacon marketing is a form of proximity marketing that yields superior results compared to competing technologies such as RFID, NFC and QR codes.
With Beaconstac, you can build proximity marketing solutions without a developer. Speed up the campaign creation further by choosing from a host of markdown card templates which are proven to convert.
Beacons are small Bluetooth transmitters that deliver location-based contextually relevant messages. Beacons work like lighthouses – instead of transmitting light, they transmit short-range signals which could be a combination of characters and numbers.
Beacon technology works on Bluetooth Low Energy (BLE). The functionality is simple – Beacons transmit BLE signals through one of the beacon protocols – Eddystone or iBeacon. Bluetooth enabled devices, like smartphones scan for these signals. In-built services, like Google Nearby & Closeby, scan Eddystone signals on Android phones. iOS phones need apps, like Nearbee to do the same. Once the signal is detected, it is redirected to the associated marketing campaign.
iBeacon: A protocol developed by Apple, that allows apps on smartphones to scan for beacon signals in a range and display the content when detected. It is recommended when businesses want to leverage the experience of their app to run Bluetooth marketing campaigns. This is an easy way to enable proximity marketing and location analytics through an iBeacon-compliant BLE network.
Eddystone: An open communication protocol developed by Google. Services on Android smartphones scan for Eddystone URLs and display any content broadcasted by a Bluetooth beacon, regardless of whether they have an app installed or not.
