We can help support/manage your marketing campaigns and fan engagement strategies — or we can help you do it yourself. At the end of the day, the goal is to enable you to make your music, engage with your fans, and do more with less effort and cost.
To put it as simply as possible, we help you do everything the big labels have done for musicians over the past two centuries. Those labels, however, were not ready to embark into the new millennium — where the musicians have access to all tools and channels they monopolized in order to make artists need their services.
Now we have a choice. Please don’t take that wrong; the big labels are great. But they have also choked the essence of music in order to make profits and satisfy stockholders. How can you possibly please stockholders and fans at the same time?! With the internet and advancements in technology, we are now able to do it ourselves. And as independent musicians, labels, and studios are able to take their market share back from the giants, we will hear real music being shared by our peers and not be spoon-fed by radio and television broadcasts.
New technologies have allowed the home musician to have an entire studio, an orchestra, and any sound ever created right at their fingertips. So too has technology done the same for the marketing, distribution, engagement, and promotion of their music. The independent musician, band, label, studio, and DJ all now have the same access to data and solutions that made us need the big labels 20 years ago. Our goal is to empower you to use the internet and technology to allow you to be your own big label! We help you identify your gaps, needs, and opportunities to help you get your music out there and connect with your fans (and future fans) while implementing engagement and re-engagement opportunities to take your music and the experience to the next level!