17 Jun The Music Industry is Dead. Long Live the Music Industry.
Let’s think a little bit more about how technology is the driver of profits, when it comes to music. The music industry’s peak profits were lost when people could download songs on the Internet. The music industry did not see that coming, and had no way to stop it. New technology killed them as quickly as the technology came to life. They were the technology that got musicians into the studios, onto the radio, and in front of crowds. They were so focused on what worked, they forgot to prepare for the technology that started to make their methods obsolete.
Like with Napster, Metallica knew it was a shift from the old to the new, sad but true! With the ability to share files anonymously, music could not be restricted to the physical form. And while the radio airwaves were the holy grail, anyone can now start their own radio station and be connected to the world with just a click or a swipe. My passion live in this shift! How can we the music lovers, the music makers, the music dreamers take the music back? The answer is actually all around us, and in the words I opened this video with. It is in the technology! By using the technology we all now have access to, we are able to be our own record label. We can make our own music. We can make our own music sound great. We can connect with all of our fans, and future fans around the world with the Internet.
By harnessing the technology, each of us can directly redefine how our fans connect with us, engage with our music, get to our shows, and connect with each other to share with new fans. And in this track our process we will innately redefine how the music industry functions. We can show the RIAA how many albums we sold, compared to the artists signed to the big labels. We can track our own engagement, talk directly with fans, and sell our own tickets to venues hungry for great shows. And to get into the venues, and in front of the new fans, we use what we create in step one of our growing the business of your music: the studio quality live demo, the VR video showing your show and the fans, as well as having a 5 camera live broadcast to show the comments of those who log in and watch the show.
Leveling the playing field, as shown in the image below; let’s talk about the past few years where the music industry has made more money than the previous year. The main driver of this is the advent of streaming services, where licensing agreements are providing steady revenue streams. Further related to streaming media, is the live streaming of performances. It’s now possible for anyone to attend your show, from anywhere in the world. And this is why we are bringing live streaming to our demo recording experience.
Image and data courtesy of https://www.visualcapitalist.com/music-industry-sales/
To show you the value of what you and you fans get out of it. Live streaming will become a lifeline of the future music industry. This is where MusicDrip is heading. It’s not just the broadcasting of your performance, it’s the interactive new media content and marketing tools we can wrap around the experiences we create with our live demo epk session. So let’s go back to this thought, the music industry became the titan because they were the technology. They are no longer the technology. We are the technology. And that is what MusicDrip is…your new media and marketing technology consultant and support network.
We not only bring production value and help you make your marketing better, we are developing technology based on your needs, and in the years to come, we will be your solution that allows you to manage your music entirely, while enabling us to collectively represent a music industry based on the connections created by the music, and not what an executive thinks based on recommendations from a self-contained focus group.
