08 Jul Beef Up Your EPK and Get Better Music Marketing Results
Our goal is to help you record and document your music and your vibe, with studio quality equipment, and new technologies that then leverage in your music marketing initiatives. These technologies allow us to create new interactive content and engagement opportunities. And when we fully leverage these new media experiences on your website, in your app, on music networks, and social networks — we will drive more fans, create deeper relationships with your current fans, and help you generate more income.
Technology has replaced the need for the big labels. Now it’s up to us to use technology!
We start by evolving your EPK with better quality and new types of media content, while also supporting you to get the most out of your website and music marketing, promotion, distribution, and sales technologies. We should start to think about the EPK as a IPK — an Interactive Press Kit — after all, this is where we are taking it!
At the same time we are recording your live session, we are also capturing a couple of forms of video content, that will allow you to engage with your fans in new ways. Remember, it’s time to leverage technology. And here’s exactly how we leverage the technology:
Like I said, we start by capturing your authentic sound with our studio quality live recording sessions! We bring the studio to the live gig, or where you make your music, and record live audio demos with full studio quality — no matter where we are.
We also film a 360 Virtual Reality 4K Video of the live recording session experience, that you can share with your fans, promoters, and other labels. We use a 360 virtual reality 4k video camera and 360 degree microphone to capture the full experience of your music and your audience. Throw a pair of VR goggles into your press kit, and there we have it, a new type of EPK, one that lets feel like they are at your performance.
While recording and filming the VR video, we also live stream the recording session in up to 4k quality, with our 5 4K streaming cameras, allowing your fans to watch and chat during the session. We broadcast the live session via your website, our website, Facebook, YouTube and your other favorite video streaming and social networks. We do this so we can let your fans in, allowing them to be an interactive part of the recording experience. By letting them in, they can tell you what they think about your music and your performance, giving you creative ideas and feedback. For your fans to be a part of this experience, they will need to give us their email, allowing you marketing engagement opportunities that then give us the ability to reach, convert, and track your growing fanbase.
After we have created all this new great content, we help you fully leverage it! We analyze everything you are doing for your music marketing, as well as with your website, app, promotion, and distribution channels. Then, we give you ideas of where you can use this new great content, and more importantly, how you can use it.
The next step in our journey together is to help you take your music marketing processes, solutions, strategies, and tools to the next level. After we have created and leveraged this great new content, we will understand where you are with the business of your music, and then we help you develop strategies and processes that will allow us to redefine how the music industry functions, and how fans and musicians engage.
We like to think of our approach as daisy chain marketing. Every musician should know what a daisy chain is. It’s how you can get more speakers to blast your music from a single source. This is the exact method of our approach to music marketing, we get to more fans from the single source. This single starting source being our live demo EPK session. Then, we do more to engage with your fans in new ways, while tracking all the interactions to help us make better decisions on where you should invest your music marketing dollars each and every month. At the end of the day, we help you get more fans, sell more music, tickets, and merchandise, while minimizing your investment by tracking everything so we can use your data to make the right decisions.
